Description
Soso Friends is a character IP developed by mimimim Studio, designed to help people discover characters that feel “just like me.”
Each character embodies a different personality and lifestyle, offering a sense of comfort through relatable everyday moments.
The cast includes Somi, a cheerful quokka with a fragile heart,
Orori, a blank-faced homebody duck,
Suho, a small but fiery squirrel who dreams of being a tiger,
and Ollie, an arctic fox who falls asleep anywhere, anytime.
Rather than idealized or exaggerated personas, Soso Friends focuses on characters that reflect our quirks and imperfections—just like your real-life friends.
Through social media content, character goods such as stationery and accessories, and relatable storytelling,
Soso Friends has built a growing following among women in their 20s and 30s who see a part of themselves in each friend.
We are open to brand collaborations and character licensing partnerships across various industries.
Company Information
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mimimim
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Main Products
Character-based stationery goods (stickers, memo pads, badges, acrylic clips) SNS content creation (short-form animations) Brand collaboration items and promotional character content
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Main Markets
UNITED STATES
CHINA
VIET NAM
THAILAND
TAIWAN, PROVINCE OF CHINA
JAPAN
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Website
Visit Website
mimimim Studio is a character IP studio that brings small everyday emotions to life through relatable and expressive characters.
From character development to merchandise design and pop-up store planning, we aim to build meaningful and engaging content experiences.
Our flagship IP, Soso Friends, follows a group of friends with different personalities who peacefully coexist, celebrating the charm of everyday life.
The characters offer light-hearted comfort and a smile to those going through a long day.
They include Somi, a cheerful quokka with a soft heart; Orori, a quiet, home-loving duck; Suho, a passionate squirrel who dreams of becoming a tiger; and Ollie, a sleepy Arctic fox who can doze off anywhere.
We continue to expand the Soso Friends universe through merchandise, exhibitions, and social media content—and welcome brand collaborations and licensing opportunities.
Main Business
mimimim Studio develops original character IPs with emotional storytelling and a focus on healing and everyday empathy.
Our representative IP, Soso Friends, features a group of characters with distinct personalities who reflect diverse lifestyles and offer relatable moments through daily content.
We create and produce character merchandise such as acrylic goods, stickers, badges, and stationery, and actively engage fans through SNS content, pop-up stores, and art exhibitions.
We are also open to collaborations with brands across various industries, as well as character licensing partnerships.
mimimim aims to grow a character brand that emotionally resonates with young adult audiences, especially women in their 20s and 30s.