Scrubbyz
- Year of Production
- 2005
- Content Type
- Character
- Target Age
- all
- Product Type
- Others
- Production Stage
- IP
- Detailed Genre
- Sitcom
Summary
‘Scrubbyz’ is a character IP that originated from the Vvvic.com Game-based management simulation game, where players run a bathhouse filled with charming and humorous episodes featuring a variety of guest and staff characters.
The cast includes scrubbers, front desk clerks, hairdressers, sauna guests, and many more, each with their own distinct roles and personalities, delivering everyday healing, humor, and warmth.
In particular, Scrubbyz left a lasting impression as a nostalgic childhood game for many MZ generation female users in the mid to late 2000s, and continues to be fondly remembered and frequently discussed on online communities and social media as a retro IP.
In 2024, Scrubbyz held a pop-up store at Hyundai U-PLEX in Sinchon, offering character goods and a photo zone, once again capturing the attention of the MZ generation.
With strong potential for expansion into online and mobile content, publishing, merchandise, and licensing, Scrubbyz continues to grow as a versatile character brand.
The cast includes scrubbers, front desk clerks, hairdressers, sauna guests, and many more, each with their own distinct roles and personalities, delivering everyday healing, humor, and warmth.
In particular, Scrubbyz left a lasting impression as a nostalgic childhood game for many MZ generation female users in the mid to late 2000s, and continues to be fondly remembered and frequently discussed on online communities and social media as a retro IP.
In 2024, Scrubbyz held a pop-up store at Hyundai U-PLEX in Sinchon, offering character goods and a photo zone, once again capturing the attention of the MZ generation.
With strong potential for expansion into online and mobile content, publishing, merchandise, and licensing, Scrubbyz continues to grow as a versatile character brand.
Company Profile
Game Character Cartoon Animation Music Other
Atoonz, inc
ATOONZ, Inc was established in May 2000 and is engaged in the animation and character licensing business. Currently, we are producing Korean family animated cartoon Hello Jadoo TV series and animation for theater. We are producing web / online content such as Vivic.com (vvvic.com) and YouTube official channel, Hello Jadoo TV. In 2021, a platform for web novels name Novellee( www.novellee.co.kr) has launched.
