Today He Wears Lipstick Again
Broadcasting
- Year of Production
- 2025
- Content Type
- Web/Mobile Content
- Platform
- OTT Operator
- Target Age
- Teens
- Quantity
- 2(min) 50Quantity Input
Summary
<Today He Wears Lipstick Again>
▶ Genre: Romantic Comedy, Romance, Fantasy
▶ Format: Short-form Drama (50 episodes)
▶ Korea Release: Expected in 2026
1. Logline
It all started with one swipe of lipstick... and suddenly, his first romance began.
But at the same time, his lifelong dream started to disappear?!
2.Synopsis
[An unknown street singer finds a lipstick… and everything changes]
Jang Jin-hyuk, 32. A talented but unkwon street musician who's never had a real relationship—because he chasing his dreams.
One day at a bus stop, he finds a strangely shimmering lipstick.
‘Looks expensive… might as well hang on to it,’ he thinks, tossing it into his bag and forgetting about it.
Days later, plagued by dry lips, Jin-hyuk tries it on. And that’s when things get weird.
Suddenly, the friendly part-time clerk at the convenience store starts flirting.
A stranger on the subway asks for his number. At first, he chalks it up to coincidence—until it keeps happening. Every time he puts on the lipstick, something changes.
This lipstick... has power.
[An overnight sensation! But…?]
Jin-hyuk begins using the lipstick like a secret weapon. Girls talk to him first. Conversations flow effortlessly. Even his blind dates go unusually well.
Eventually, he finds himself falling for Hae-jin, a woman who genuinely seems to like him. But the lipstick starts running out.
Trying to make it last, he uses it only in important moments.
But the pressure mounts, and his relationship with Hae-jin begins to crack.
Eventually, the spark fizzles out.
[The truth behind the lipstick?!]
Jin-hyuk feel heartbroken and inspects the lipstick and finds tiny initials on the bottom: S.J.Y. He posts on a secondhand app: “Looking for the owner of a very strange lipstick.”
A reply comes. He meets Yoo Seo-jin—a mysterious woman with an enigmatic aura.
She asks him one question: “Do you really need that lipstick?”
When Jin-hyuk says yes without hesitation, she gives it back with a cryptic warning:
“Use it carefully.”
[Love or dreams. That is the question.]
With a new lipstick in hand, Jin-hyuk goes all in. He wins Hae-jin’s heart and enters the happiest days of his life. But then… something strange happens. His voice is fading.
His range shrinks. His high notes vanish.
At first, he blames fatigue problems… but it only gets worse.
Then he remembers what Seo-jin said.
“Could it be... this lipstick?”
For the first time in his life, Jin-hyuk has found love. But there’s a catch: a mysterious cost. Can he keep his romance without giving up his dream?
▶ Genre: Romantic Comedy, Romance, Fantasy
▶ Format: Short-form Drama (50 episodes)
▶ Korea Release: Expected in 2026
1. Logline
It all started with one swipe of lipstick... and suddenly, his first romance began.
But at the same time, his lifelong dream started to disappear?!
2.Synopsis
[An unknown street singer finds a lipstick… and everything changes]
Jang Jin-hyuk, 32. A talented but unkwon street musician who's never had a real relationship—because he chasing his dreams.
One day at a bus stop, he finds a strangely shimmering lipstick.
‘Looks expensive… might as well hang on to it,’ he thinks, tossing it into his bag and forgetting about it.
Days later, plagued by dry lips, Jin-hyuk tries it on. And that’s when things get weird.
Suddenly, the friendly part-time clerk at the convenience store starts flirting.
A stranger on the subway asks for his number. At first, he chalks it up to coincidence—until it keeps happening. Every time he puts on the lipstick, something changes.
This lipstick... has power.
[An overnight sensation! But…?]
Jin-hyuk begins using the lipstick like a secret weapon. Girls talk to him first. Conversations flow effortlessly. Even his blind dates go unusually well.
Eventually, he finds himself falling for Hae-jin, a woman who genuinely seems to like him. But the lipstick starts running out.
Trying to make it last, he uses it only in important moments.
But the pressure mounts, and his relationship with Hae-jin begins to crack.
Eventually, the spark fizzles out.
[The truth behind the lipstick?!]
Jin-hyuk feel heartbroken and inspects the lipstick and finds tiny initials on the bottom: S.J.Y. He posts on a secondhand app: “Looking for the owner of a very strange lipstick.”
A reply comes. He meets Yoo Seo-jin—a mysterious woman with an enigmatic aura.
She asks him one question: “Do you really need that lipstick?”
When Jin-hyuk says yes without hesitation, she gives it back with a cryptic warning:
“Use it carefully.”
[Love or dreams. That is the question.]
With a new lipstick in hand, Jin-hyuk goes all in. He wins Hae-jin’s heart and enters the happiest days of his life. But then… something strange happens. His voice is fading.
His range shrinks. His high notes vanish.
At first, he blames fatigue problems… but it only gets worse.
Then he remembers what Seo-jin said.
“Could it be... this lipstick?”
For the first time in his life, Jin-hyuk has found love. But there’s a catch: a mysterious cost. Can he keep his romance without giving up his dream?
Company Profile
Broadcasting Character Animation Startup Immersive Content
STUDIO TARGET
Studio Target is a next-generation content studio with 20 years of expertise in content investment, planning, production, marketing, and distribution in the media and entertainment industry. With the corporate slogan "You Imagine, We Deliver," Studio Target is committed to breaking away from conventional paradigms by creating diverse and innovative video content.
As Korea’s leading production company, Studio Target operates under a producer-driven system, continuously developing new business models to generate high-quality content every year. By leveraging and expanding IP’s OSMU (One Source Multi Use) strategy, the company produces a variety of content while maximizing revenue through multi-channel distribution.
Through strategic partnerships with industry experts, Studio Target strives to create greater value and groundbreaking results.
As Korea’s leading production company, Studio Target operates under a producer-driven system, continuously developing new business models to generate high-quality content every year. By leveraging and expanding IP’s OSMU (One Source Multi Use) strategy, the company produces a variety of content while maximizing revenue through multi-channel distribution.
Through strategic partnerships with industry experts, Studio Target strives to create greater value and groundbreaking results.
